About Aura

AURA explores how scent, image, material and atmosphere shape human perception.

Aura creates objects built around feelings, moods and atmospheres. Fragrance is the first expression, but Aura is intended to expand into other sensory forms over time.

THE APPROACH

Every Aura release begins with an atmosphere. From there, scent, colour, artwork, materials and objects are developed as parts of the same world.

The visual language remains consistent while each collection develops its own colour palette and identity.

THE FOUNDER

Niklas Zielinski works at the intersection of art and science.

His background spans environmental science, sensory science and biochemistry, driven by a long-standing fascination with how humans experience the world through their senses.

AURA emerged from that exploration.

''Different expressions.
One atmosphere.''